It’s Not About How Many Books You Sell

When people think about writing a book, the first question they often ask is: “But how many copies will I sell?”

It’s a fair question. But here’s the truth no one really tells you: book sales are not the best measure of your book’s success.

The Wrong Metric

If you’re expecting your book to make you rich from royalties alone, you’ll probably be disappointed. Even bestselling authors don’t rely on book sales to pay the bills. The real power of your book isn’t in selling thousands of copies to strangers. It’s in positioning you as the go-to authority in your field — so the right people want to work with you.

The Right Metric

A well-written, strategically positioned book can generate:

• Speaking invitations that pay you far more than royalties ever could.

• Media features that expand your visibility.

• Consulting or coaching clients who are already pre-sold on your expertise.

• Opportunities to open doors you didn’t even know were there.

One client from your book can be worth more than hundreds of sales.

Your Book as a Business Card on Steroids

Think of your book less like a product and more like an ambassador. It’s working for you long after you’ve put down the pen. It’s introducing you, sharing your philosophy, and proving your credibility — before you even walk into the room.

That’s why your focus shouldn’t be on how many books you’ll sell. It should be on how many clients, opportunities, and doors your book will open.

A Quiet Shift That Changes Everything

When you stop obsessing over the bestseller list and start asking: “How can my book connect me with the people I’m meant to serve?” — the whole process feels different. Less pressure. More purpose.

Because your book isn’t just paper and ink. It’s a bridge. And bridges don’t have to carry millions of people to be worth building. They just have to get the right ones across.

✨If you’re writing with business impact in mind, shift your focus. Don’t just ask how many books you’ll sell — ask how many lives and clients your book can touch. That’s the real ROI.

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